Brainstorming DIY Poster set free upon the innocents

hmmm. Maybe the tone of that title is a bit off? Anyways, I have been leading brainstorms for over a decade and a few years back started to formalize my notes on this process. The students in my Design Theory class at the School of the Art Institute of Chicago were fundamental as critics & user testers of the most recent versions, as well as colleagues at the various firms where I have worked. They have my gratitude.

The poster is concise. Too many rules get in the way of this kind of thinking so the basic staging, storming & distillation activities are the focus. A brief PS on roadblocks is the only qualifier.

The method is as flexible as they come. In class I have assigned essentially random problems & students have created solutions where none existed before. In about an hour. With professionals in a project setting the results tend to be more focused & very powerful, leaping over logjams in a single session.

Somehow, unlike the Golden Compass movie, it has evaded sanction by the church. Get it now while you still can.
I hope you find it useful.

 del.icio.us  Stumbleupon  Technorati  Digg 

 

What did you think of this article?




Trackbacks
  • No trackbacks exist for this entry.
Comments
  • No comments exist for this entry.
Leave a comment

 Enter the above security code (required)

 Name (required)

 Email (will not be published) (required)

 Website

Your comment is 0 characters limited to 3000 characters.